May 26 2014

Here’s A Quick Answer To What Social Network Platforms Look Life In Real Time

The next time someone asks about social media, you’ll have a quick answer in the can!

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Jun 20 2013

Enterprise-Level Social Media Engagement Is Up

Per Microsoft(which has invested heavily in Yammer and Sharepoint)..

Apr 26 2013

Whether It’s B2B Or B2C, Here’s Why CONTENT Is King

I had very divergent experiences in advising two organizations recently.

One was remarkable in its synchronicity because the management team has thoroughly vetted current digital trends and will position their organization accordingly.

The other was equally frustrating because the executives in place did not value conducting industry due diligence. They didn’t know who their closest competitors were! They insisted any emphasis on content creation was B2C-focused.  Even though they claimed to need a digital marketing plan, they remain focused on outdated models within offline media.

It’s 2013 folks. Let’s act like it! This is the time to bring business practices up to date. Customer engagement and lead generation go hand in hand. Here’s just a few excerpts from numerous key sources discussing why integrating both are necessary to sustaining business success.

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