Portfolio & Examples


LOVE & LIFE MEDIA

BACKGROUND OVERVIEW:

Government sub-contracted and client-based B2B and B2C projects of various length and scope. Clients include Clarity Digital, Special Olympics International, Black Enterprise and others in finance, non-profit, entertainment and lifestyle brands. Particularly adept at reaching creatives, social justice advocates and women.

Brought in pre-launch to drive launch strategy (large global consumer goods firm, international finance firm). Brought in mid-launch to retool existing strategies (engine manufacturer).  Manage lifestyle and advocacy forums. Contributor to Social Media practice surveys and analytics. Developed a market entry strategy for an e-Commerce company, Global Electronics Manufacturer and Major Sports Governing Body. Developed an international expansion strategy for mobile product.

LEAD GENERATION
  • Write topical content – including using catchy headlines
  • Focus on core audience/price point and growing the base
  • Consider what award show tie-ins (Oscars, NAACP Awards, Grammys) are ideal
  • Connect with more influential & engaged WOMEN online
  • Grow a passionate user-base through inspiring stories
CUSTOMER PROFILE/ANALYSIS
  • Buyer Persona
  • Customer/User Journey Mapping
  • Customer/User Marketing Matrix
  • Editorial Calendar
  • Effective Outreach Analysis
  • Content Distribution Channels
  • Analytics for ROI/Value Assessment 

Digital Strategy/Website Publisher/Audience Feedback Operations 

Social Media Marketing (Individual Use to Enterprise Level)

•Oversee development and operations of a comprehensive social media strategy, community management, corporate policy and organizational strategy for increasing brand awareness, generating leads or advocating calls to response.

•Provide scalable content and social strategy across platforms for a variety of companies, from non-profits to Fortune 500. Targeted execution of strategy flows based on organizational needs.

•Work with global and cross-functional counterpoints to ensure cohesion and scalability for advertising messaging, campaigns and programs which results in immediate user action.

•Execute strategies for social platforms, including blogs, Facebook, YouTube, Pinterest, LinkedIn, Instagram, Viddy. 

SEO/Audience Engagement

•PPC, SEO and PR campaigns through verticals such as blogs, LinkedIn, YouTube, Facebook +Live, Twitter +Periscope, Pinterest, Snapchat, blab, and Instagram

•9 Step SEO Audit Process to identify weak points in website, content and performance:

Step 1: What Are Your Strategic Objectives?
Step 2: Keyword Analysis
Step 3: Competitor Analysis
Step 4: Technical Analysis
Step 5: Page Level Analysis
Step 6: Content Analysis
Step 7: User Experience Analysis
Step 8: Link Analysis
Step 9: Citation Analysis

Digital Editor/Administrator

•Organize, track and coordinate projects of varied sizes to ensure output is on-time, high quality, and meets business needs using several CMS tools (Ektron, Convio, WordPress, etc) and monitoring services.

•Serve as the point of contact for assigned requests and performs QA of assigned work. Passion for delivering innovative web interface solutions.

•Responsible for understanding, evaluating and providing constructive feedback and guidance to fine tune web content requests.

•Coordinate with other producers, as well as creative, IA, front end, and content management staff to insure that projects, necessary assets and materials are delivered.

Multi-Media Content Producer

•Curate digital properties, building and maintaining forums. Grew readership for women’s lifestyle blog to 3 million + visitors.

•Create/edit content to attract/engage audiences. Increased blog forum by increments of 3000%.

•Determine page layout and use graphics to maximize visual effectiveness.

•Active participant at key blogs to evaluate what specific audiences are interested in.

•Write press releases, copy and generate blog topics using knowledge base of incorporating SEO techniques into content.

•Manage multiple social communities online. Responsible for individual projects or distribute across team for larger projects.

Analytics & Business Development

•Deploy online monitoring and measurement platforms including Yammer, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, Jive, Lithium Technologies, TweetDeck & Salesforce. Compile weekly and monthly statistics.

•Work with organizations to understand their needs and how messaging can educate and inspire businesses or channel partners.

•Identify key competitors and potential partnerships to expand reach. Create a database and lists for media partners and vendors.

Email Marketing

•Run welcome email programs for small business/non-profits, mid-size or enterprise level operations, upwards of 5,000 addresses.

•Coordinate email campaign with site promotions to optimize participation including Mail Chimp, Constant Contact or YesMail.

•Integrate multi-channel engagement to raise profile and generate interest. Leverage content for dynamic subject headers.

Community Management (Listening/Engagement/Response/Growth)

•Build relationships with a cross-section of people of various interests. Manage bloggers and editorial partners.

•Moderate reader feedback; develop commenting policies. Manage responses on social networks.

•Set up external links, quizzes, polls, surveys and other response-driven experiences.

•Responsible for driving conversation and fan activity around defined topics to ensure platform development.

Email: faith @faithdow.com 

Twitter sample Content

Twitter sample Content

Klout Social Measurement

Klout Social Measurement

Lifestyle Blog

Lifestyle Blog

Facebook Page Feed for Non-Profit/NGO

Facebook Page Feed for Non-Profit/NGO

 

 

 

 

 

 

Engagement

Engagement

   Increasing Social Media Engagement on Facebook